You’re Drinking Plastic: Why Most Water Filters Can’t Stop It ( And What Actually Works)

How microplastics are flooding Australian homes — and how real filtration starts at 0.22 microns.

The Shocking Truth About What’s in Our Water

Australians are unknowingly consuming up to 5 grams of microplastics every week — about the weight of a credit card.

These tiny plastic particles are now found in tap water, bottled water, rainwater tanks, food, and even the air we breathe. The problem is global — but few realise that their whole home water filter system isn’t removing these contaminants.

Even crystal-clear water can contain thousands of invisible plastic fragments. And while most filters are designed to improve taste or remove chlorine, they’re not built to stop microplastics.

What Are Microplastics, and Where Are They Coming From?

Microplastics are plastic fragments smaller than 5 millimetres. Even smaller are nanoplastics, which measure less than 1 micron — too small for the eye to see, and often too small for most filters to catch.

These particles make their way into your water from:

• Aging plastic pipes

• Synthetic roof materials and rainwater tanks

• Bottled water packaging

• Industrial and urban runoff

• Plastic-based consumer products

The average Aussie drinks, cooks, and showers in thousands of plastic particles every single day.

Size Matters: What Most Filters Miss

❌ No - Most microplastics are smaller“High performance” filters

2–1 μm

❌ No - Still misses the majority Granular Activated Carbon (GAC) N/A

❌ No - Doesn’t filter by size Shower filters 10+ μm

❌ No - Standard sediment filter 5 μm

✅ Yes -Hydro-Flow carbon block 0.22 μm

Designed to capture microscopic particles

Most microplastics in Australian tap water fall between 1–100 microns.

Even a 1 - micron filter lets most of them through.

How Many Plastic Particles Are You Drinking?

According to a global study conducted by the University of Newcastle and WWF:

• Up to 2,000 microplastic particles per litre in Australian tap water

• Over 10,000 particles per litre in some bottled water samples

• Even regularly cleaned rainwater tanks can contain hundreds of particles per litre and those numbers are increasing.

Just because your water looks clean doesn’t mean it’s safe.

Why the Hydro-Flow Cartridge Is Different

At WaterFilter.Direct, we knew standard filtration wasn’t enough — especially at the whole-home level.

That’s why we developed the Hydro-Flow 0.22 Micron Carbon Cartridge, featured in our premium systems like the Vortex-Pro-III.

What makes it different?

• 0.22 micron filtration — fine enough to block microplastics and even some nanoplastics

• Sintered coconut carbon block — compact, high-density structure

• Pleated multi-layer design — up to 7000% more surface area than conventional filters

• Removes:

  
  

  • ✔️ Microplastics

  • ✔️ Heavy metals

  • ✔️ PFAS and VOCs

  • ✔️ Chlorine, taste, odour

  • ✔️ Sediment and turbidity

    
    

This is the only sub-micron carbon filter designed for high-flow POE (Point-of-Entry) systems in the Australian market.

Why This Matters for Every Household

Your water might pass a basic clarity or chlorine test — but still contain thousands of invisible plastic particles.

These particles can:

• Enter your bloodstream

• Bypass most filtration systems

• Be consumed daily without any noticeable taste or odour

• Accumulate over time in the body

The good news? You can do something about it.

Built for the Trade. Trusted by professionals

At WaterFilter.Direct, we design systems with the trade in mind, but the benefit flows straight to the homeowner.

• ✅ Australian-designed systems

• ✅ 10-year warranty lifetime support

• ✅ Nationwide technical support

• ✅ Exclusive trade-only access

• ✅ Custom solutions for city water, rainwater, or hard water areas

Whether you’re a plumber or a homeowner who values serious water protection, there’s no better POE solution on the market.

Not all filters are created equal. If your current system isn’t rated below 1 micron, it’s not stopping microplastics.

We believe Australians deserve better. And that starts with smarter filtration — backed by real science and real-world results.

Protect your family. Protect your clients.

Choose filtration that actually works.

📞 Want to learn more?

👉 Reach out to our team at www.waterfilter.direct

👉 Ask us about our Hydro-Flow cartridge and Vortex-Pro-III POE system today.

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